Businessman Vivek Ramaswamy’s Ohio gubernatorial campaign is launching a $10 million ad buy on Thursday that will remain on television all the way through the general election.
The permanence of this ad buy — which Ramaswamy’s campaign can and obviously will add to throughout the year — is essentially unprecedented. The general election is more than 230 days away at this point. Campaigns oftentimes go up on television at strategic points in time then come back down, but Ramaswamy’s campaign has set major fundraising records in Ohio, more than doubling previous records, meaning he can afford to blow away his opponents in television ad spending. Ramaswamy’s campaign told Breitbart News that this ad buy will represent a permanent fixture on broadcast and cable television as well as streaming and digital platforms from now all the way until election day in November.
“We are going up and we aren’t coming down until November,” Jonathan Ewing, campaign manager for Vivek Ramaswamy for Ohio, said in a statement provided to Breitbart News.
The two new television ads that are going up this week introduce Ramaswamy to Ohio voters and flesh out his background and what he stands for. The first one, titled “Ohio’s Future,” features Vivek’s wife Apoorva Ramaswamy speaking direct to camera about her husband and their family including their newborn child.
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